We do not doubt that the current global crisis has affected all of us, but if there is one larger battle looming, it is unquestionably the global climate-environmental crisis. As pioneers within the print-on-demand industry, we take this ongoing issue very seriously, which means that we recognise the beauty of the business model in its sustainability but always strive to find new ways to make the model even more environmentally friendly.
Each product is printed to order with the print-on-demand business model, so there is no wasted stock or excess materials. Furthermore, the significant amounts of water pollution, wasted energy, and dye that was typically produced in traditional printing methods are no longer present in products that are meticulously produced with care. The business model is also extremely efficient, with products going from idea to print, to shop floor or eCommerce store in days, as opposed to weeks or months before the model’s popularity. The number of (air) miles traveled by the garment will be drastically reduced, making the business model a sustainable investment.
Today’s digital print industry provides a clean future for the environment, and as consumers and buyers become more aware of their environmental choices and the true impact those choices have, digital technologies and their application will continue to advance to replace unsustainable inefficient manufacturing. Manufacturing’s hidden waste is now being addressed and harnessed through innovative recycling processes, whether it’s energy, water, textile fibers, inks, or the fabrics we wear, and this sector is expanding to meet the demands of the environmentally-conscious consumer.